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Make Sure Your Home Withstands the Next Big Quake!

At Last, the First Practical, Step-By-Step, Roadmap to Earthquake-Proofing Your Home That Anyone Can Follow.

Dear homeowner,

I'll never forget the night the earth shook. It was pitch black -- the middle of the night.

I awoke with a start... for no seeming reason ... and sat straight up in bed.

Something seemed wrong. There was an eerie silence in the air. It was still ... absolutely still ... and motionless. I knew something was going to happen ... but what?

Then it started...

First the walls began to shake. Then the floor. Over and over again. It just didn't seem to stop.

An earthquake! How long can it last?

Is it a small one... or a big one?

The bed bounced. The windows rattled. The floor seemed no firmer than Jell-O.

I was on the second story...

My God! Was the floor going to break through? If the floor caved in, would the ceiling go with it? When will it stop?

It seemed to last an eternity, but in fact, it was only 15 seconds or so. And fortunately, the floor held up and so did the walls. But many of my possessions did not fare so well.

I had never thought to strap anything to the walls. After all, I was only living in this apartment temporarily...

I didn't want to bother with securing my glassware. And I couldn't believe that a large piece of furniture could actually fall over.

I just didn't think it could happen to me...

I learned the hard way.

But you can be protected before the next one strikes.

You can make sure that your property, your valuables and sentimental keepsakes are safe and protected. You can take steps to insure that your family knows exactly what to do in an emergency. Steps that can save their lives ... and yours.

That's why we created the Are You Prepared? video and workbook.

You'll find out everything you need to do to protect yourself, your property, and your loved ones. A straight-talking, hands-on, follow-the-numbers type guide that anybody can follow. Because you never know when the next one will hit.

Armed with the information in this video and workbook, you'll be able to sleep peacefully at night knowing that you've done everything within your power to safeguard your home, your family, and your valuables.

Can it Really Happen to Me?

Naturally, nobody likes to think about furniture crashing, soil liquifying and buildings collapsing or sliding off their foundations. If you're like most people, you're probably thinking, "it won't happen to me." That's what I thought. But the fact is, there's a high probability that it will. Here are four reasons why:

Reason One: The frequency of earthquakes is on the rise.

According to the U.S. Geological Survey (USGS), the number of major earthquakes in 1999 was above normal. And quake-related casualties were double the annual average -- more than 22,000 deaths worldwide.

The USGS also tells us, "There is a 2 in 3 chance of a major earthquake in the San Francisco Bay Area by 2030!" In fact, David Schwartz, USGS geologist and head of the San Francisco Bay Area Earthquake Hazards Project, believes there is an 80 percent chance of one or several magnitude 6 to 6.7 earthquakes.

That's rather disturbing news.

Other experts say that new faults found after the 1989 quake have pushed the chance of a major earthquake in the San Francisco Bay Area to near certain by the year 2020.

As if that's not disturbing enough, Robert Dean, author of "Killer Quakes" reports that, "In the Los Angeles area alone there are at least 100 earthquake faults. And earthquake activity along these faults is a thousand years overdue." He believes it won't be long before another major quake hits the area.

Reason two: The danger zone extends far beyond the Pacific Rim. No area is immune.

It goes without saying that West Coast residents living on the Pacific Rim's "Ring of Fire" fault (California, Oregon, Washington) can't afford to overlook the obvious earthquake threat. But, major earthquakes are not confined to the West Coast. Increasingly, earthquakes are occurring in new locations. New faults are being discovered in areas previously assumed to be free of faults.

Take, for instance, the New Madrid fault near Missouri that extends through Arkansas, Missouri, Kentucky, Illinois and Tennessee. And the long, flat plateau that stretches from Ohio to upstate New York and into Canada.

Reason three: The threat of earthquake damage is increasing.

While there are less fatalities in the U.S. than in third-world countries, there is an enormous amount of property damage:

  • The 1994 Northridge earthquake in the Los Angeles area killed 57 people and caused $20 billion in damage.

  • During the 1989 Loma Prieta earthquake (magnitude 6.9) near San Francisco, a section of the Bay Bridge collapsed sending cars and passengers into the icy waters below. It killed 63 people and caused somewhere between $6 billion and $10 billion in damage.

  • Last year, a magnitude 6.8 quake hit Olympia, Washington, injuring 400 people (no deaths) and causing $500 million in property damage.

  • It is estimated that a large quake on the San Andreas fault would destroy or severely damage 100,000 homes and close 800 roads.

  • A magnitude 7.0 earthquake on the Hayward fault in California would cause $30 billion in damages.

  • And a 5.5 quake today (same as the one that hit New York) could do an estimated $3 to $6 billion dollars in damage.

The truth is, future earthquakes have the potential to cause much more damage than past earthquakes. That's because more and more areas are becoming heavily urbanized. And many of the faults run right through urban areas. You may be living in such an area and not know it ... yet.

To make matters worse, smaller earthquakes could cause as much damage as a big one. David Schwartz, USGS geologist, is convinced that:

"While magnitude 6.7 or greater earthquakes can cause damage throughout the Bay region, these smaller quakes, centered in urbanized areas, could also cause serious damage."

Reason four: An unprotected home is an accident waiting to happen.

It's unfortunate that the greatest amount of fatalities occur in foreign countries where building structures are weak, building codes are lax, populations are dense, and rescue efforts are slower and less coordinated.

But even in more advanced countries like the U.S., most homes are not protected against an earthquake. Right here in America, many homes were built before earthquake codes were in place. Even if your home was built after the codes, there's a good chance the latest knowledge and technology was not installed.

Andrei Reinhorn, earthquake engineer at the University of Buffalo, states:

"Ninety percent of construction in the U.S. is residential, which is not built under the close supervision of any structural engineer. My house, for example, has never been seen by an engineer, except for the fact that I live in it."

Reinhorn added that even in California, residential construction follows inadequate seismic codes.

I find that fact shocking. As a California resident, I wonder how on earth the country's most earthquake-prone state can allow residential homes to be built without adequate earthquake standards.

But when I look at how quickly huge tracks of homes go up in California (and how much they cost). . . and how whole towns spring up practically overnight, I understand that safety is the least of their considerations.

Unfortunately, this unbridled development eventually accounts for a large percentage of earthquake damage statistics.

While no one can guarantee that your home will withstand a major quake if it happens to sit on the epicenter of a major earthquake fault, geologists believe that reinforcing your home greatly improves your chances of saving your life, home and valuables in a major earthquake.

Your home doesn't need to be a statistic.

You can do the simple repairs, reinforcements and safeguards yourself.

And the good news is that it's not that difficult to be prepared for the next earthquake. You don't have to spend weeks researching… or take a night class to learn the techniques … or buy expensive materials and equipment. You can get all you need to know in the no-nonsense, ultimately practical video and workbook, "Are You Prepared?" It's geared for the do-it-yourself kind of guy (or gal).

Other workbooks and instructional books are written for trained professions - mainly contractors with a license. That's not much help to the average homeowner. And while there are a few videos out there, they're either not comprehensive enough, or they're geared for licensed professionals, not home-owners. And unless your brother or father-in-law is a contractor, this information is hard to come by.

Even if you don't think you can follow home improvement directions very well -- don't worry. This book and video is for people just like you, who haven't had any training or experience with home improvements. The information and presentation are very basic, easy to understand, and implement. To help you even more, we offer email support to answer your questions or make suggestions.

Are You Prepared? is tailor-made for the average head-of-the-household who works hard for a living. Who's saved and planned for the purchase of their home (and wants to make sure it isn't damaged in an earthquake). Who knows the value of a buck, and doesn't want to give thousands of dollars away to a carpenter or contractor if he can do the job himself.

It's the indispensable earthquake protection guide no family should be without!

wrench.jpg (11112 bytes) Just the Facts You Need

You won't find gimmicks or catches here. Just straight-shooting advice and instruction. This 25 minute video and fully-illustrated workbook will give you easy-to-follow, step-by-step procedures and demonstrations in plain English to securing your home, your furnishings, and possessions.

bookcover33.jpg (16764 bytes)videocover33.jpg (15403 bytes) You'll see it and hear it for yourself on the video. And you can read about it and check the photos in the workbook. Women can do the work just as easily as men. In fact, most of the inspections, reinforcements and repairs are so simple even a 10-year-old can do them (although I wouldn't really recommend putting your safety and future into the hands of a child). If something is beyond the scope of a do-it-yourselfer, the video tells you. And you can try it out, totally RISK FREE for 30 days!

Only $24.95 (Plus $5.95 Shipping & Handling)

Here are just a few of the important and practical tips you'll learn:

  • How to avoid the mistakes and oversights that can cause disastrous situations.
  • How to measure the safety level of your home and check for any unseen hazards.
  • How to determine whether you are capable of reinforcing your home yourself.
  • How to assess the need for reinforcements and repairs in your home.
  • Exactly what you need to do to make sure your home doesn't slide off its foundation in an earthquake.
  • The simple reinforcement that assures your water heater won't cause a fire and burn down your home.
  • The easy precaution that can prevent gas lines from breaking.
  • The evacuation and safety procedures you must know to avoid being trapped in a collapsing building.
  • Step-by-step procedures to securing your furniture, appliances, your glassware, your cabinets, pictures and wall hangings, and all your possessions from the devastation of an earthquake.
  • How to know if your foundation, crawl space or basement is sound and what to do about it if it isn't.
  • What to look for when inspecting stud walls, and mud sill posts and beams for structural integrity.
  • Ensure your floors and walls are strong and will hold up.
  • Increase your safety, maintenance and upkeep skills.
  • You'll be guided step-by-step through all the check-points and safeguards.
  • You'll save hundreds of dollars on carpenter and contractor fees! Not to speak of possible horrendous repair bills due to earthquake damage that could have been prevented.
Peace of mind can only be obtained by firmly securing your home and valuables, and knowing evacuation and safety procedures - especially preventing fire, broken gas lines, and being trapped in a collapsing building.

Listen to a few people who have already taken action:

"Reinforcing my home, especially the foundation, kept my home safe during the Northridge earthquake."
- - - CJC, Pasadena, California

" I feel safe and sure that my home will withstand a major earthquake on the Hayward Fault, now that I have reinforced it."
- - - J. Synder, Oakland, California

"I feel more confidant now that reinforcement work has been done, that I will survive a major earthquake in my area"
- - - S. Dryer, Alameda County, California

"Reinforcing my apartment has increased my peace of mind, protected my valuable crystal collection, and given me a sound plan of how to survive an 7.0 earthquake in the San Francisco Bay Area. Especially since the chances of such a quake in my lifetime are 70%!" - - - S. Hart, Marin County, California

Save Hundreds By Doing it Yourself

Most contractors want you to believe you can't do these reinforcements. That every single one is complicated, difficult, and out of the reach of the average person. They want you to be confused and intimidated at the thought of doing your own work…because they want you to hire them, at their high prices.

But nothing could be further from the truth. Basic reinforcing is common sense... and simple. It requires a few basic tools and some inexpensive materials purchased at any hardware store. And it can be accomplished in a few weekends.

The average home-owner or apartment dweller can do most of the reinforcing himself on a budget. And save a huge amount of money.

You don't have to feel helpless and at the mercy of high contractor's fees. . . or nature's destructive forces.

Just watch the video and see exactly what to do. Simply follow the step-by-step instructions and the checklists. No more guesswork, no more fear. It couldn't be simpler.

) Why You Should Act Now!

When an earthquake hits -- its hits fast. It hits hard. The nature of earthquakes is unpredictable. . .volatile. The key is preparation.

It would be a little late to safeguard your home after it's slipped off its foundation (like the one in the picture). A little late to think about securing the water heater after the gas line breaks and a fire breaks out. A little late to discuss an evacuation plan and meeting location with your family after everyone runs from the area in a panic... and doesn't know how to find each other.

You must plan ahead and take steps now to protect your investments and insure your family's safety,

While no one can guarantee that your property can withstand a severe earthquake, civil engineer, H. Sikaroudi, has observed that reinforcing makes a difference in most cases:

"In my experience, and with what I observed in the Northridge earthquake, homes that are reinforced are much less susceptible to earthquake damage."

Ask yourself if you're sure your home can withstand an earthquake. If you're in doubt, then you need to find out, right away. If you're not sure where the safest area is in an earthquake, you need to know...now! If you're not sure how to turn off the electricity and water, you need Are You Prepared?

The recent increase in seismic activity has made it more important than ever that you START PLANNING NOW!

Order today and take action to secure your home, family and valuables.

You get at least 10 times your money's worth!

If you were to hire a contractor or carpenter to inspect your home for you and make the necessary reinforcements, it would cost hundreds of dollars or more. But that would still be a bargain compared to what it would cost you if your home was severely damaged in an earthquake because you never made the reinforcements.

No one ever wants to pay that price. And you don't have to. For as little as the cost of just one dinner at a decent restaurant, or a few movie tickets, you can have an instructional video and workbook that can save your home, your possessions, and quite possibly, your life...and the lives of those that depend on you.

It's such a small price if you consider the alternatives.

The Are You Prepared? purchase price of only $24.95, plus $5.95 shipping and handling, is just a tiny fraction of the cost of your home. Yet, it can preserve your home for a lifetime. And bring you peace of mind that is priceless.

But unless you actually order the Are You Prepared? video and workbook, you won't be able to start on the reinforcements, and you won't be able to rest easy. Isn't it better to order today, while it's fresh on your mind ... before the next one hits!

You have nothing to lose with our no-hassle, 30-day money-back guarantee. If you're not convinced that the Are You Prepared? video and workbook can help you safeguard your home and valuables and save lives ... if you don't believe you can save hundreds of dollars by doing these simple reinforcements yourself, simply return the video and workbook (with your name and address and copy of the receipt) in good condition within 30 days. We'll refund your full purchase price (less shipping and handling) immediately. So you see ... there's absolutely no risk to you.

Don't leave your home unprotected! You wouldn't want to find yourself (and your family) regretting it later. Or paying the price later.

After all, we're living on a changing and shifting planet. The tectonic plates may need to make an 'adjustment' tomorrow. Make sure you're ready for it. Simply click on the "Secure Order Page" button below and you'll be taken to our Secure Order Page.


Joe Perry, President
Dimond Products
Oakland, California

P.S. Remember, you won't find this information anywhere else in one package on the web or in bookstores.

P. P.S. If you don't order Are You Prepared? right now, how will you prepare yourself and your family from immeasurable losses (like I had) in the event of an earthquake?

Order Now on our Secure Order Page...Click Here

Copyright© Joseph D. Perry 2002   Created by: R. James Enterprises

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